DIURNO VENEZIA
2019 - VISUAL IDENTITY
VISUAL COMMUNICATION WORKSHOP
M. Piazza, F. Bleu, C. Bersanelli
GROUP PROJECT
B. Fratin, B. Ferrari, E. Dussin, G. Marsili
2019 - VISUAL IDENTITY
VISUAL COMMUNICATION WORKSHOP
M. Piazza, F. Bleu, C. Bersanelli
GROUP PROJECT
B. Fratin, B. Ferrari, E. Dussin, G. Marsili
The Albergo Diurno Venezia, nowadays a FAI heritage site, was once a public bathhouse frequented by the less wealthy Milanese people.
The aim of the project is to create the visual identity of the place.
DiurnoVenezia focuses on the research of an elegant twenties feeling, able to describe the Diurno as a mysterious underground jewel, a place of convergence of lives. The logo is inspired by a composition of tiles present inside the building and is based on the module of the square, upon which the visual identity has been developed. The team took care of the digital communication, through a website and the social networks, and of the analogue communication, through institutional objects and gadgets. Among these last ones, we can mention a reinterpretation of the Cluedo game through the lens of the Diurno: the characters are Milanese stereotypes of the twenties, surrounded by the atmosphere of the place. The same characters have then been used to illustrate the Diurno through a paper guide, which supports the visitor in the discovery of the place.
The aim of the project is to create the visual identity of the place.
DiurnoVenezia focuses on the research of an elegant twenties feeling, able to describe the Diurno as a mysterious underground jewel, a place of convergence of lives. The logo is inspired by a composition of tiles present inside the building and is based on the module of the square, upon which the visual identity has been developed. The team took care of the digital communication, through a website and the social networks, and of the analogue communication, through institutional objects and gadgets. Among these last ones, we can mention a reinterpretation of the Cluedo game through the lens of the Diurno: the characters are Milanese stereotypes of the twenties, surrounded by the atmosphere of the place. The same characters have then been used to illustrate the Diurno through a paper guide, which supports the visitor in the discovery of the place.
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