
FILOMOON
2020 - VISUAL IDENTITY
COMMISSION
Filomoon tailoring shop
INDIVIDUAL PROJECT
2020 - VISUAL IDENTITY
COMMISSION
Filomoon tailoring shop
INDIVIDUAL PROJECT
I have collaborated with the Filomoon tailoring lab, which manufactures garments for women with an elegant personality. Together with Roberta, the mind and the hand behind each dress, I have identified the need for a new visual identity, fresher and more youthful than the previous one, capable of transmitting the values of elegance, refinement and delicacy.
As a first step, a typographic logo has been developed; through its shapes and details, such as the needle, it has been conceived to recall the world of sewing.
Later, I have created a slogan and developed some useful artifacts for the lab: business cards, shipping boxes, tags for clothes, gift cards and posters.
I also took care of the graphic design of the website and I have created a series of contents for the social media, with the aim to show the details of the packaged garments.
https://www.filomoon.it/
As a first step, a typographic logo has been developed; through its shapes and details, such as the needle, it has been conceived to recall the world of sewing.
Later, I have created a slogan and developed some useful artifacts for the lab: business cards, shipping boxes, tags for clothes, gift cards and posters.
I also took care of the graphic design of the website and I have created a series of contents for the social media, with the aim to show the details of the packaged garments.
https://www.filomoon.it/














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