TRESIGALLO SOSPESA
2021 - PUBLISHING and BRAND IDENTITY
FINAL SYNTHESIS
G. Baule, D. Calabi, M. Quaggiotto
GROUP PROJECT
D. Liparoti, R. Tibaldo, V. Piolini
2021 - PUBLISHING and BRAND IDENTITY
FINAL SYNTHESIS
G. Baule, D. Calabi, M. Quaggiotto
GROUP PROJECT
D. Liparoti, R. Tibaldo, V. Piolini
TRESIGALLO SOSPESA is part of the Communication Design for the Territory and focuses on Tresigallo, a city of foundation in the province of Ferrara.
Through various inspections in the town, two characterizing aspects emerged.
The first is the particular atmosphere that surrounds the city: suspended, devoid of time coordinates, a dream lost in an indefinite time. The second is the need for a storytelling tool, capable of guiding tourists through the stories of those who, years earlier, walked the same streets. Hence the project, aimed at giving shape to these aspects.
TRESIGALLO SOSPESA is made up of a system of artifacts that revolves around a main one, the magazine. The following artifacts were designed: a map-poster, postcards with attached stamps, posters, website and Instagram page.
As far as the magazine is concerned, the working group, like a small editorial office, has produced original contents (both narrative and photographic), through continuous dialogue with citizens. In order to design an engaging experience, it was decided to implement digital content using augmented reality, such as video and sound.
Download presentation here
Through various inspections in the town, two characterizing aspects emerged.
The first is the particular atmosphere that surrounds the city: suspended, devoid of time coordinates, a dream lost in an indefinite time. The second is the need for a storytelling tool, capable of guiding tourists through the stories of those who, years earlier, walked the same streets. Hence the project, aimed at giving shape to these aspects.
TRESIGALLO SOSPESA is made up of a system of artifacts that revolves around a main one, the magazine. The following artifacts were designed: a map-poster, postcards with attached stamps, posters, website and Instagram page.
As far as the magazine is concerned, the working group, like a small editorial office, has produced original contents (both narrative and photographic), through continuous dialogue with citizens. In order to design an engaging experience, it was decided to implement digital content using augmented reality, such as video and sound.
Download presentation here
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