ROSSELLA MIGLIACCIO BRAND [MAKE–UP]
ITALIAN IMAGE INSTITUTE

September 2023 – now
Graphic Designer Specialist

Launch of a make–up brand, support to visual creative direction,
e–commerce design and implementation, newsletter, packaging, social media visuals and template.

For over a year I have been working in Rossella Migliaccio's team, following her two companies:

• Rossella Migliaccio Brand: make-up line launched in March 2024 and based on the theory of Armocromia;
• Italian Image Institute: The first high-level training institute in Italy for image consultants and industry professionals.
  

In both companies I support the Social, E-commerce, Marketing and Product Development teams, reporting to the Art Director.

Webiste design on Shopify 2.0 
[Tool: Figma]

I oversaw the design of the brand's e-commerce platform from concept to online implementation, referring to the art director. The project focused on the user journey and their specific needs, aiming to create a UI that best highlights the unique features of the product.

Click here to see the project  ↗ 

Photo editing and shooting support 
[Tool: Adobe Photoshop]

Photo editing of makeup shots, aimed at enhancing the color rendering of the makeup while maintaining a realistic and relatable look. Continuous attention to color allowed me to develop strong color sensitivity.

NEWSLETTER
Newsletter implementation
Blocks design
Automatic flow development
[Tool: Klaviyo]

logiche commerciali
orientato alla vendita

PACKAGING DESIGN
Primary and secondary’s packaging development based on the Art Directors’ guidelines
[Tool: Adobe Illustrator]

SOCIAL MEDIA
Launch of the brand on Social Media
Design of Social Media formats and brand identity
Creation of post and stories
Content creation support

NEWSLETTER
Newsletter’s brand identity
Automatic flow development
[Tool: Mailchimp]

logiche commerciali
orientato alla vendita

Webiste design implementation 
[Tool: Figma]
Creation of website banners
[Tool: Adobe Photoshop]

progettazione del sito web, con ottica commerciale
obiettivo raccontare il prodotto e valorizzarne le caratteritiche unichedel prodotto, forte attenzione all’armonia cromatica e
sfida di integrare tema armocromia, mantenendo un assetto chiaro e definitvo per l’utente
con il supporto dell’ad
attenzione alla ux e al percorso dell’utente
include affiliation program

Click here to see the project  ↗

Photo editing and shooting support
[Tool: Adobe Photoshop]

edit leggero delle foto, con l’obiettivo dio valorizzare le labbra
concentrato sugli elmeneit di makeup
rispetto del valore dell’unicità e realtà
sempre molta attenzione al tema del colore
color sensitivity