ELISA PASOTTI

2021 – SOCIAL MEDIA MANAGING AND VISUAL IDENTITY
COMMISSIONED
Elisa Pasotti
GROUP PROJECT
B. Fratin

The project was dedicated to cure the Instagram profile of the image consultant Elisa Pasotti, who deals with personal color analysis, body shape analysis and make-up, with the aim of studying how to communicate the brand and provide to the customer simple tools to allow her to independently manage the creation of online content.
Starting from the lively and elegant personality of Elisa and her chromatic personal features, a color palette has been identified, a system of illustrated icons has been developed and a photographic filter has been created. Moreover, two typefaces have been selected for her content (one serif for the titles, intended to convey refinement, and one sans serif for the texts, aimed at guaranteeing readability).
Subsequently, digital templates for social content have been designed, a photo shoot has been realized and a digital strategy to follow, complete with an editorial plan, has been identified.
Finally, some artifacts have been created to be used during the color analysis appointments: gift cards, thank you cards and business cards.