MO.CA
2020 - VISUAL IDENTITY
IDEAS CONTEST
Palazzo Moretto.Cavour, Brescia
GROUP PROJECT
A. Bosio
2020 - VISUAL IDENTITY
IDEAS CONTEST
Palazzo Moretto.Cavour, Brescia
GROUP PROJECT
A. Bosio
I participated in a competition of ideas for the creation of a new visual identity of the Moretto.Cavour building, in Brescia.
The design required a visual synthesis of the richness of the building in terms of architecture and role.
Starting from the existing logo, as required by the announcement, a new version of the same has been developed. The latter embraces more connotations than the MO.CA and aims to be a visual synthesis of its historical, elegant, innovative, dynamic, community and modern nature. In particular, its goal is to represent its position on the corner between via Moretto and via Cavour, its role as a meeting point for new cultures, its architectural style and its being the setting for all those cultural, social and self-entrepreneurial activities carried out internally. Based on the logo, an identity system and its various applications have been developed, from the most analogue to the digital ones.
The design required a visual synthesis of the richness of the building in terms of architecture and role.
Starting from the existing logo, as required by the announcement, a new version of the same has been developed. The latter embraces more connotations than the MO.CA and aims to be a visual synthesis of its historical, elegant, innovative, dynamic, community and modern nature. In particular, its goal is to represent its position on the corner between via Moretto and via Cavour, its role as a meeting point for new cultures, its architectural style and its being the setting for all those cultural, social and self-entrepreneurial activities carried out internally. Based on the logo, an identity system and its various applications have been developed, from the most analogue to the digital ones.
︎ Prev Next ︎