Italian Image Institute

September 2023 – now
Graphic Designer Specialist

Launch of a make–up brand, support to visual creative direction, e–commerce design and implementation, newsletter, packaging, social media visuals and template.

For over two years I have been working in Rossella Migliaccio's team, following her two companies:

• Rossella Migliaccio Brand: make-up line launched in March 2024, based Armocromia’s theory;

• Italian Image Institute: the first high-level training institute in Italy for image consultants and industry professionals.
  

I oversaw the design of the brand's e-commerce platform from concept to online implementation, referring to the art director. The project focused on the user journey and their specific needs, aiming to create a UI that best highlights the unique features of the product.

Click here to see the project  ↗ 

Photo editing of makeup shots (models and still life), aimed at enhancing the color rendering of the makeup while maintaining a realistic and relatable look. Continuous attention to color allowed me to develop strong color sensitivity.

PACKAGING DESIGN
Primary and secondary’s packaging development based on the Art Directors’ guidelines
[Tool: Adobe Illustrator]

Primary and secondary packaging, product samples, special edition boxes, and shipping boxes.

SOCIAL MEDIA
Launch of the brand on Social Media
Design of Social Media formats and brand identity
Creation of post and stories
Content creation support
[Tool: Adobe Suite, Canva]

I managed the creation of organic social content and supported the development of the editorial plan, with the aim of narrating the brand, leveraging trends, and offering a behind-the-scenes perspective.

EDITORIAL DESIGN
Blush Notes thank you card 
[Tool: Adobe Suite]

I developed a range of editorial materials, both print and digital, following the project from concept to final implementation, under the guidance of the art director.
The work had the goal of delivering layouts that effectively communicate the content and enhance the identity of the brand.

Development of editorial and sales-oriented newsletters. Strategy and graphic design of automated workflows, with ongoing performance monitoring.